To get a better understanding of the underlying issues I carried out an extensive research phase which included the study of books, research papers and interviews with professionals working in the field.
The acceleration of our everyday life is described as a characteristic trait of the modern society. From speed-dating to fast-food to power nap, even our most private moments are ruled by a drive for efficiency. These tendencies are subject of many scientific studies and the impact on our health is measurable in a variety of fields.
Nutrition is one of the most important and obvious areas. The time we spend preparing food at home has changed drastically throughout the last decades due to a variety of reasons. These days it is much more common to eat pre-made or partially prepared food at home instead of cooking a whole meal from scratch. When asked why, the number one reason people give is "I don’t have time". The once typical family dinner has been replaced by fast food to make time for the "more important" things in life.