The Kitchen Scout
My Role
- Product design
- UX/UI design
About
Bachelor Thesis
Background
In cooperation with teachers and nutritionists I developed a concept to help kids have fun with cooking and healthy eating. In motivating this target group playful methods have proved particularly successful.
The foundation of these playful methods are tasks, achievements and appropriate tools.
Research
To get a better understanding of the underlying issues I carried out an extensive research phase which included the study of books, research papers and interviews with professionals working in the field.
The acceleration of our everyday life is described as a characteristic trait of the modern society. From speed-dating to fast-food to power nap, even our most private moments are ruled by a drive for efficiency. These tendencies are subject of many scientific studies and the impact on our health is measurable in a variety of fields.
Nutrition is one of the most important and obvious areas. The time we spend preparing food at home has changed drastically throughout the last decades due to a variety of reasons. These days it is much more common to eat pre-made or partially prepared food at home instead of cooking a whole meal from scratch. When asked why, the number one reason people give is "I don’t have time". The once typical family dinner has been replaced by fast food to make time for the "more important" things in life.
Bringing these together defines the underlying research question for this work:
„How to create an interest for food and a healthy diet in kids and young adults and improve their appreciation for it?“
User interviews
- 4 Participants
After the initial research phase, I conducted several interviews with teachers and nutritionists to get a better understanding of the challenges people are facing when teaching kids and young adults to deal with food and nutrition.
I presented my initial thoughts and ideas to them to get feedback and to discuss different possible approaches.
Motivation Through Playful Methods
Raising interest and motivation in the respective target audience is one of the biggest challenges for a successful concept. Playful methods have proven particularly successful in a learning environment to keep motivation and interest, especially for kids and young adults. Activities targeting exploration, curiosity and reflection address our intrinsic motivation which is understood to be the most effective type of motivation for learning.
To implement these ideas into my concept I specifically chose the methodology of gamification. Frustrating or annoying chores of everyday life can be turned into a motivating and fulfilling task by applying rules and rewards. The foundation of these playful methods are tasks, achievements and appropriate tools.
Concept
Combining the findings of my extensive theoretical analysis of the topic with the insights through the interviews I could gather enough information to develop a concept for my approach. My goal was to find a variety of entry points where my concept can build upon by analyzing the different approaches in how to communicate and teach food related topics and taking a closer look at the cooking process.
Based on the profile of the potential users I debated between a variety of directions in which I could go. By analyzing the cooking process to then align my approach with the specific goals and needs of the target audience.
Process analysis
The decision process one undergoes when deciding whether to cook at home or not has four basic levels. It starts with the state of „hunger“. This continues to the decision of ‘if, what and how’ food should be consumed, enters the phase of planning, and ends with the preparation of the meal. The phase of consumption is deliberately not included in the process because its effect on the cooking process is irrelevant.
Analysing the cooking process in more detail gave me the opportunity to find possible points of friction or resistance that may hold someone back from cooking on their own.
Customer journey mapping
Based on the four core principals from the research phase - imparting knowledge, create appreciation, playful methods and a „taste identity“ - I developed a concept that connects five main areas where the project takes place:- virtual space, at school, external locations, at home and in the supermarket.
At school
The concept is divided into two main parts. One part takes place in school where the kids learn the necessary skills in project based workshops and then compete at internal and external cooking competitions. Cooking tools and aprons will be introduced here for the first time and it is possible to achieve and receive badges in different categories.
At home
Ideally the kids are introduced to the project in school where they learn the basic skills and receive the starter kit. Alternatively, the project can be started from home without any pre-existing knowledge. The parents should help in the beginning and, depending on the age, the child can take over alone as well. The project is based on a points system with achievements and rewards both digital and physical so the progress is physically experienceable.
User flow
Breaking down the customer journey into an idealized user flow clarifies the consecutive steps the concept is based on. The tool set ensures a positive cooking experience while the digital tools support the user with important aspects of the cooking process, for example the selection or creation of a recipe, a shopping guide or a final evaluation of a recipe. The learning process is continuously recorded and rewarded at the end of each task.
Development
The gathered knowledge and the developed conceptual model needed to be translated into a useful and enjoyable product. The most challenging part was finding a solution that creates interest in the project and keeps the users engaged. By referring back to the ideas of gamification and outcome of the interviews, I was able to bring the customer journey and the user flows to life.
The idea of teaching young people useful life skills brought the image of Boy scouts in the forest to my mind. I very much liked the idea of a Scout in the kitchen exploring new worlds, learning skills and cultivating an appreciation for food and cooking.
Product language
From early on, scouts are trained to treat their environment and nature with respect and to grow up as socially responsible. I pursue a very similar target so I decided to include characteristic features of the environment of the Scouts in the design language of this project. Therefore the project became “The Kitchen Scout“.
Equipment
A source of straightforward information and reliable tools are essential for scouts when they are out in the wilderness. The same applies when preparing meals in the kitchen. Well-crafted equipment is therefore a crucial element in providing a safe and enjoyable experience in the kitchen.
Evaluate cooking skills
To record and keep track of your progress the cooked recipes will be evaluated by two main criteria.
Skill
The first criterium evaluates the gained skills in one of the six defined categories, dependant on time spent and difficulty of a task. For example, when spending a total cooking time of 22 minutes with around 10 minutes chopping, 10 minutes frying and 2 minutes seasoning, you get 100 experience points each for chopping and frying and 20 for seasoning.
Dish type
The second criteria considers the type of dish. Each provided recipe is labeled with one of the six defined categories and you will get experience points for the specific dish category after cooking it.
Badges
Through the collection of points based on the mentioned criteria, the participants go through several stages in mastering one skill or dish. When a pre defined amount of necessary experience points for one category is reached, a final skill badge or dish badge is awarded both in the digital app and in real to put on your apron. The style of the badges is inspired by traditional scout badges and the names refer to the official language of the professional kitchen to imply authenticity and expertise.
The products
The last step was bringing all my knowledge together to create the final products for “The Kitchen Scout”. A digital platform is the base to provide information intended to guide the users through the journey of learning to cook. A set of well-crafted kitchen tools links the digital information to the physical reality of cooking and helps to create an almost “ritualistic” atmosphere in which the user can fully concentrate on the process of cooking.
After initial sketches with pen and paper, I worked on the first drafts of the tools I wanted in the concept: a knife, a spatula, a chopping board and an apron. To provide the necessary guidelines, recipes and information, I decided to develop a concept for a responsive web platform.
Digital tools
The online platform ties all loose strings of the project together. It offers all information necessary for novice users to get started and also provides news about projects outside of school.
Recipes and guides are accessible for non-registered users as well but it is not possible to track their progress, achieve badges, or receive invitations to competitions.
Cooking skills are taught mainly through guides and quests. The guides help to improve general knowledge about food while the quests teach more practical kitchen skills in a fun and playful way.
The skill and meal badges are collected in the profile section where you can find an overview over your progress and achievements.
Knife
Without a doubt the knife is the most important tool for the preparation of food and was the first tool that was developed for the Kitchen Scout. Various facts and circumstances had to be considered for the final design of the knife.
The goal was to combine a traditional kitchen knife with an outdoor knife that would be suited for kids and young adults. Safety was big factor to consider.
A variety of wood and clay models were developed to establish ergonomics and sizing. The different shapes and sizes were tested with different people and hand sizes to find the perfect balance of handle to blade.
With a total length of 240 mm the knife is big enough to be used in a variety of kitchen tasks but still compact enough to fit smaller hands. The smaller size also highlights the reference to outdoor knives.
In cooperation with a local knife maker I created the final prototype of the knife. RWL-34 steel was used for the blade - a hard stainless steel which is perfect for a kitchen knife. For the handle I decided to use regional ash wood which is perfectly suited for tool handles due to its toughness, flexibility and durability.
After tempering the blade, the knife was assembled and glued together. The final prototype is a fully usable knife and it's used ever since in my kitchen at home.
Spatula & chopping Board
The octagonal shape of the knife’s handle is found in the handle of the spatula and referenced to in the chopping board as well.
Spatula
The flipping end of the spatula has a slanted edge which makes it easier to reach into a pan and to get into corners. The handle gets thicker towards the end to improve grip and to allow for use as a pestle in combination with the chopping board.
The prototype of the spatula was made from ash wood, the same wood I used for the knife’s handle. After cutting a piece of wood to size I used hand tools to make the final prototype.
Chopping Board
For the chopping board I decided on a medium size which is big enough for the most common tasks in the kitchen but still small enough to be transportable and not too heavy.
After the selection of the wood, the board was cut to size, milled and engraved.
The upper side of the cutting board has an engraved grid to aid the practice of cutting different sized pieces. The size of the grid refers to the conventional cutting sizes in the french cuisine – brunoise and julienne.
The bottom side of the cutting board has a carved out bowl which can be used as a mortar or for serving food. A wraparound raised edge prevents smaller pieces from falling off the board.
Apron
The apron is both protection and a base station for all the kitchen tools. It provides pockets for accessible storage of all essential kitchen tools.
The apron connects the digital platform with the real world by allowing designated space for the attachable achievement badges to showcase your progress and success. The chest area has markings for the badges which can be filled over time. The blank markings motivate the user to cook more often in order to gain more badges.
And if you are heading to a cooking competition or over to a friend’s place to cook together, you can wrap all tools in your apron and are ready to go.
